Color Pyschology and Marketing - Summary of How it Affects the Consumers Online

I have been asked this quite a number of times - How does color affect people's choices online. I have been fortunate enough to gather a series of data that can summarize the answer to this question. But the charts that are featured below are but a few of the studies that have been conducted to show how Color affects Consumer behavior and should be taken with a grain of salt. People are still individuals and that there are still several other factors that could get tied into the play of what causes them to purchase something or not. Color is just but one factor that can have an effect on how people think and feel about a particular product. There are things such as pricing, demographics, economics, and much more that can influence a person's choice of what he or she should be spending on.

As you can see the charts presented here have varied information on how color affects people in various ways. Finding a way to merge this with other marketing and psychological data is important in creating that right blend in terms of consumer behavior and their buying results. Even the big companies are still continuously re-imaging themselves to reflect their current objectives and direction which means that you should always be constantly alert as to how people are affected by their senses. Overall if you can find a formula that engages the human senses, which means hitting most if not all of the 5 different senses, should guarantee product and service impact. How you'll incorporate all those is the question which could make or break your brand.

Till the Next Time.....

-Metz-

Website Design and Development

About Us

We are a team of passionate and creative web designers and developers who believe that the web can be an effective tool in achieving a company's competitive advantage. We understand that every business is unique, which is why our custom-tailored solutions focus on who you are and what you need. Our experienced senior project managers have managed diverse design, prototyping and development projects utilizing a wide variety of contemporary technologies.

Keen Cloud Media creates synergy between aesthetics and technology. Our services are flexible enough to meet the diverse needs of our clients. We ensure that we understand your needs and build from there. From the drawing-board to the finished product, our solutions are all built with the clients' needs and wants at heart.

We’ve been around the block. We know what we’re talking about.

Our Services

Keen Cloud Media Design: Your Website, Your Identity

Our designs make your business stand out. With Keen Cloud Media, your systems become attractive, easy to navigate and content-rich, effectively conveying your business image, products, services and other pertinent information.

We build everything from scratch: distinct, one-of-a-kind projects. Do you really want your site to look like a $20 Wordpress template? The same template that hundreds of other users have? .

When we design your websites, we make sure they’re as impressive and as effective as you want them to be, with no mess or fuss. Talk us through what you want, and we’ll give you that, along with our own improvements. Web 2.0, HTML5, analytics, SEO, everything: name it, and you’ve got it. We can give you the expert guidance you need to make your online presence shine.

Traditional methods are holding you back. We can set you free.

Our Mission:

“To provide the best high quality works with the most reasonable/competitive prices aimed at meeting client satisfaction. We wish to establish long-term rapport with every client handled through our exceptional service and eye for detail”

Summary of Services:

• Webdesign and Development - We have a variety of website types to choose from depending on the requirements of the clients. We believe that every website project demands a different approach and strategy depending on the client's intentions, uniqueness and specifications.

Sample WEBSITE DESIGNS:

http://www.bubblejuicemedia.com/info/design1.html
http://www.bubblejuicemedia.com/hosteasy/design1.html
http://www.bubblejuicemedia.com/galvanni/design1.html
http://www.bubblejuicemedia.com/socialmediahouse/design1.html
http://www.bubblejuicemedia.com/earlhome/design1.html
http://www.grandvieweventsplace.com/
http://www.printsandpromotions.net/

• Marketing Collaterals and Interactive Materials - We are well versed with Designing of Marketing Collaterals and promotional products (i.e. Flyers, Brochures, Catalogues, Posters, Banners, Calling Cards, Etc..)

SAMPLE MARKETING COLLATERALS:

FLYERS
http://www.bubblejuicemedia.com/buma/bumaflyers.html

BROCHURE
http://www.bubblejuicemedia.com/grandview_brochure/design1.html

• Logo Design - We provide logo designs for both starting companies/business and also for those who already has a logo that they would wish to re-invent or develop further. We believe that this is an important element to a company because it portrays the company's identity and image to your its target market.

SAMPLE LOGOS:
http://www.bubblejuicemedia.com/logos/logos.html

• Graphic design - We always enjoy providing graphic design services to our customers. Included in this are the consultation services and suggestions where we take into consideration the purpose of the graphic design and requirements of each client

• Video Editing and Photography - We conduct these depending on the demands and requirements that may arise within a particular project or assignment.



Our processes are built on our tried-and-tested 4-C method:

Counsel

Before we paint a single pixel, we talk with our clients first and examine every angle of their vision, their web solution needs and their goals. We then document everything and finalize requirements. When we start building your web solution, we know exactly what to deliver because we are confident that you and our team are all on the same page.

Conceive

With the info gathered from the Enlighten stage, our creative team will have a full understanding of your design goals and requirements. We make designs that are pretty AND functional. We design, prototype and revise during this stage, so that once we begin actual coding in the Engineering stage, there will be minimal, or zero, revisions.

Create

In this stage, we write the code for your web solution. There are no trial-and-errors or hit-and-misses because by now, our developers know how things should be positioned and presented. We creatively employ trusted open-source technologies for your web solution. Rather than reinventing the wheel, our team applies trusted and proven technologies into your web solution, cutting down development time and ultimately cutting down costs for you.

Capacitate

Before we launch your web solution, it goes through a stringent quality assurance process that ensures your web solution is bug-free and will be able to handle the traffic it's going to receive. And then we train you how to maintain it. We will give you an easy-to-use admin panel where you can manage your web solutions content and make changes as much as you want. We empower our clients with creative and functional web solutions that they can maintain themselves without any hard dependencies on us.

In a nutshell, here’s what we can offer you:

• You own the source code – You get to keep your project’s source code and host it any way you want.

• No licensing fees – We don’t limit how many people can use the system you paid for. You can have as many users you want.

• We’ll help you find the best webhost/server that is suitable for your site’s needs and your budget.

• No annual maintenance fees – We don’t charge you fixed fees to “maintain” your system. If you need us to work on anything, we only charge for the hours used.

• Cutting-edge – We use the latest trusted Web 2.0 Technologies that adheres to global standards. You won’t be paying today for systems that are outdated tomorrow.

• Consultations – We are not yes-men. We give advice on ideas and technologies that might be more effective for reaching your goals and cutting down costs.

We would like to extend our services to you and show you how we can be of value for you and your business. We would like to discuss this opportunity further. Simply let us know how we can make that possible. Please let us know to whom we should address our proposal or where we can reach you and possibly set up an initial meeting. We are looking forward to working with you in this endeavor.


If you want to know more or want our services simply contact us:


Metz Ulao and Nicco Cezar

metzulao@aim.com or keencloudmedia@gmail.com

or call/text

+639274369820

+639336094089

Empty Streets Special: Alexa Ranking

I have been doing everything in my power to keep my Alexa Ranking stats to move up for the past couple of months since the new year started. A friend has advised me that the best way to help my stats to move up is to actually write about the Alexa Ranking system. He advised this because of the following:

See Alexa’s definition of the Alexa Traffic Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.

The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)

If you noticed, the rank is very dependent on the Alexa Toolbar users and unfortunately even if your number of readers may not have decreased but if they dont have the toolbar with their system you wont get credited. The only people that would ever have the desire (even the know how) to install the Alexa Toolbar would be webmasters and internet cyber geeks. What they are mostly interested in are data such as the one am writing about now about the Alexa Toolbar. That is the reason why my advisor recommended writing about Alexa.

I have done extensive research in the past and am ready to talk about it today and I do hope that what ever data that you find here with me is useful for you, especially those that are venturing into the market of the virtual highway.

Let us start with the Pros and Cons:
Pros

• It helps advertisers and webmasters determine the real marketing potential of your site. Blogs and ordinary websites get ranked the same way
• Useful tool to compare against a competitor’s site to measure marketing efforts and popularity

• As opposed to Google's PageRank, the lower your ranking number, the better.


• It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.


• Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*)


• Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.

Cons

• Fairly small sample size of audience (those that have the Alexa toolbar installed) to measure marketing efforts
• Due to the small sample size, there are millions of websites that may get a lot of traffic but are not ranked by Alexa
• Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.
• Many people feel that Alexa traffic can be “played” to therefore show inaccurate results.

Here are some of the best ways to quickly improve your Alexa Ranking:

• Download and install the Alexa toolbar and then surf your own site.


• Place the Alexa widget on your Web site. It will entice the visitors to check it out, and you know, each click counts.


• Write useful, quality content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.


• Write posts on your blogs and articles about Alexa. You will get links to your pages that will help improve your ranking.


• Try to get your articles on such social networking websites as digg.com , del.icio.us , or www.stumbleupon.com


• Optimize your site for Alexa related keywords.


• Tell your friends about the Alexa toolbar, have them download and install it on their computers, and then tell them to visit your site.


• Use Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site's URL. Thus, Alexa will even take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.


• Whenever you post on webmaster forums, include your site's URL in your signature. It is very likely that most webmasters have the toolbar installed, and there's a great probability that they'll visit your site.

Finally if you still feel that you need more help on the Alexa Ranking Toolbar here is a video tutorial that has helped me a lot in my own quest to increase this rather volatile statistic.

By the way since I noticed that most of my traffic comes from those that use Firefox 2 - 3 I would like your help to help us as it is only now that Alexa has finally noticed and made a toolbar that was once only exclusive for IE users. With this toolbar you will be able to see the traffic ranking based on alexa of every website and link that you visit to see its popularity in more ways than one. :)

Please download Alexa Toolbar for Firefox here

Marketing 411: Top Online Advertising Networks

There are many affiliate and publisher programs out there that use bloggers and website owners in marketing their products. If you are interested in earning from your sites here is the list of the top ten.


1)Adsense by Google

AdSense is rated the best money making advertising network. AdSense is an advertisement serving program run by Google. Website owners can enroll freely in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. You can sign up your free account at https://www.google.com/adsense/login/en_US/. (check out our Easy Adsense Module For Joomla)

2)Adbrite

Right now AdBrite is considered the best alternative for google adsense and day by day it is growing reputation . AdBrite serves 372 million impressions a day on 82,606 sites, according to their published stats, and is the 10th largest ad network on the Internet according to Media Metrix .

(Note: If you want to find a cheaper and reliable place to advertise your website, you can read our Adbrite for advertiser review here to see why Adbrite is better than Adwords for advertisers)

3)Bidvertiser

Another alternative for adsense and it's lay-out is like adsense. Their minimum payout also small and everybody can make it in short time.
Some of features are

• Customize the layout of your ads
• Block any unwanted ad
• Always have the highest bidders displayed on your website
• Generate reports to monitor your ads performance
• $10 minimum payouts through PayPal

4)Clicksor

It is also good and pays good amount to the publisher. Participating sites must have 5,000 page views per day or 150000 page views per month and site must be in English written content.

5)Advertising.com

It operates the largest display advertising network in the United States and UK. They work with 200+ of the largest e-commerce brands across the world.

7)Commission Junction

Big advertiser and affiliate network available worldwide. Commission Junction is the largest affiliate network in North America, powering almost 50% of the top 500 web retailers affiliate marketing programs and operates worldwide. Along with being the world's largest Affiliate Network. It has over 1,500 customers including Buy.com, Home Depot, Circuit City, Experian and Yahoo!.

8)Linkshare

Another big affiliate network for publishers. LinkShare clients are Fortune 500 and prominent companies doing business online, and include Macy's, J.C. Penney,1-800-Flowers.com,American Express, Avon Products and many others.

9)Yahoo Publisher Network

Created to compete with google adsense. Publisher Network (abbreviated YPN) is a beta network, launched on August 2, 2005 by Yahoo. As the service is currently in Beta, it is currently only accepting US-Based publishers; it is believed that Yahoo! will expand this when the program comes out of Beta. YPN provides cost per click contextual advertising, similar to Google Adsense, as well as various tools and services to assist publishers in building and improving their websites.

10)Microsoft Adcenter

Microsoft-own publisher network. Still on beta. is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay-per-click advertisements.

Marketing 411: Web Marketing by TJ Harris

I like exploring the internet and scouring for data that I found useful and effective in marketing my sites and so far when it comes to teaching the principles of Web Marketing and explaining them in easy to understand terms as well as ensuring that we are well supported with the knowledge required to accomplish the tasks - TJ Harris has in a way enabled that to happen.

So without further delay here is TJ Harris to further discuss more about Web Marketing 2.0

*Free* (Web Marketing) Training With TJ Harris - Watch today’s top amazing videos here
As you are watching this video I am sure that you would like to also pay a visit to the websites that TJ Harris has recommended to visit so for your convenience I have arranged them for you below:
TubeMogul
Facebook
MySpace
Orkut
Delicious
Digg
Propeller
reddit
Stumbleupon
Factory2Freedom

Marketing 411: Keyword Density

Keywords have a lot to play when it comes to SEO marketing. The density of the keywords including that of the meta tags and meta descriptions have its weight in bringing a persons site to the top of the search list. Defining one's niche is of course a necessary factor before you go and get yourself massing up on your chosen keywords. I personally use websitegrader.com to help me out with this aspect and coolest thing about it is that it is absolutely free.



My personal experience with using keyword density on my main site Empty Streets 1027 is that the more I use the my chosen keywords which is Empty Streets several times in my posts and the layout including the side bars and meta tags and descriptions has helped my site move up in rankings and is what helped my site reach the top link for the keywords -Empty-Streets-1027. though admittedly my new pagerank of 4 has a lot of weight too but prior to the new page rank Empty Streets has already started it's climb due to the overuse of the words Empty Streets :)



Aside from that you can also use the Website Grader site above to check on your competitors performance in terms of keyword density against your own site. The general rule is if your competitor has a greater density than yours you have to work on surpassing your competitors numbers in terms of density - even more so if the competitor site has a higher page rank than yours.



So far that is what I have been using but as always I like hearing and learning from others and so I found this useful video that is quite as informative and very helpful in further explaining this SEO marketing principle.



With that video and my own experience with Keyword density I do hope this gets to shed some light to your questions about the use of keywords on your websites and how this can help you get recognized overall. Till the next time. xoxo

Marketing 411: Top Online Marketing Strategy 2.0

I have been scouring the net for a video that would best explain the power of Online Marketing and teach us about how to get on top in terms of getting on top. I have found the Videos of an Online Marketing Guru Demetri of whom best describes the most effective tools to getting exactly on top in this ever changing and challenging internet marketing world.

So without further delay here is what he has to say


I do hope you found his words enlightening just as much I found it informative myself. More to come as I get to learn more on Web Marketing. Till the next time. xoxo